Today, Electronic Arts Inc. (NASDAQ: IM电竞) announced a new strategic partnership between IM电竞 SPORTS, the global leader in interactive sports entertainment, and The Athletic, the world’s leader in sports journalism, to reimagine sports content for the next generation of fans worldwide in the new IM电竞 SPORTS App. Fans can now get closer to a wide range of content – including lightning-fast stats, scores and breaking news, combined with premium editorial and video coverage from The Athletic — directly through the IM电竞 SPORTS App.

The collaboration brings together the best of both worlds - IM电竞 SPORTS’ global reach, scale, and expertise in interactive entertainment with The Athletic’s unmatched sports storytelling, insights and analysis. Content in the IM电竞 SPORTS App links to full articles on The Athletic and highlights global football competitions, NFL, and college football, alongside coverage of F1, golf, and more sports.

Highlights of the partnership include:

• The Athletic written content published in the IM电竞 SPORTS App: Across global football, the NFL, college football, and more featuring a mix of match reports, tactical explainers, sporting insight, news updates, and opinion.
• The Athletic short-form video published in the IM电竞 SPORTS App: High-performing short-form videos and social content across global football, NFL, and college football from The Athletic’s Video and Audio network.
• IM电竞 SPORTS App Rewards: As fans engage with The Athletic editorial and live reporting content, they’ll unlock access to IM电竞 SPORTS in-app rewards.

In addition to delivering premium content in the IM电竞 SPORTS App, The Athletic will also be integrated in-game across other IM电竞 SPORTS properties. The platform will become a key source of football news and updates in FC 26 Career Mode, and The Athletic brand will be highly visible across IM电竞 Connect.

"The IM电竞 SPORTS App is a foundational step in the future of sports fandom – reimagining how the next generations of fans will connect to the sports, teams and athletes they love,” said David Tinson, Chief Experience Officer at Electronic Arts. “By combining high-quality news and insights from The Athletic with the interactive capabilities of IM电竞 SPORTS, we’re blending real and virtual sports in a unified platform that will meet the evolving needs of sports fans everywhere.”

“This strategic partnership with IM电竞 SPORTS accelerates our ability to reach future subscribers and grow The Athletic’s global footprint,” said Sebastian Tomich, Chief Commercial Officer at The Athletic. “IM电竞 SPORTS is the perfect partner to help us connect with younger fans and deliver a new kind of editorial experience through the IM电竞 SPORTS App. While we’re starting with editorial, we see this as just the beginning of what our two brands can deliver to fans together.”

The IM电竞 SPORTS App is available for download today on the Apple App Store and Google Play in the UK & Ireland, France, Germany, Italy, Spain, Switzerland, Canada and the US.

To stay updated, follow IM电竞 SPORTS on Instagram, TikTok, X, Facebook. For more information on The IM电竞 SPORTS App, visit http://www.hanful.com/sports/app.